Salesforce Customer 360 uses a single source of truth to operate for the most precise full view of your customer.
Salesforce Customer 360 uses a single source of truth to operate for the most precise full view of your customer. This one integrated platform can be used for Sales, Service, Marketing, Commerce, e-commerce, Analytics, Integration, Industry-specific, Employees, and Partners. Today, we are diving into customer 360. What is it, and how does it work?

What is Salesforce Customer 360?

Salesforce Customer 360 is a product that has yet to be a single product. It is the entire Salesforce portfolio of technology and services. Salesforce Customer 360 is the number one ranked Customer Relationship Management (CRM) platform that helps companies unite their teams with a shared view of every customer.

Your teams have best-in-class apps to work from, and all have the same customer data. It is everything that you need to deliver excellent experiences. We all know data is the fuel of computer systems that run, and today’s companies have more data than ever floating around their computers, including customer data. Often, all this data is stored in different systems, even when it belongs to the same business.

Sales teams use a combination of their inboxes plus spreadsheets to track their deals. The marketing team juggles different tools for their campaigns, events, and content marketing without an easy way to tell sales which leads are ready for some direct outreach. The service team responds to the customers on a completely different system, so they cannot quickly tell the marketing team whom to stop emailing because they have an open ticket. Then, the leadership team asks everyone to manually update spreadsheets so they can look at the business’s big picture.